Marketing Strategy — MOBI download

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    Agnes Mcgovern

    Marketing Strategy
    by O.C. Ferrell, Michael D. Hartline, George H. Lucas

    🔗 Marketing Strategy — READ MORE 🔗

    • Publisher: South Western Educational Publishing
    • Author: O.C. Ferrell, Michael D. Hartline, George H. Lucas
    • ISBN: 9780030321030 (0030321034)
    • Format: paperback, 469 pages
    • Genres: business
    • Language: english
    • Release date: July 26, 2001

    About The Book

    Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

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