Author: O.C. Ferrell, Michael D. Hartline, George H. Lucas
ISBN: 9780030321030 (0030321034)
Format: paperback, 469 pages
Release date: July 26, 2001
About The Book
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
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