Marketing Strategy
by O.C. Ferrell, Michael D. Hartline, George H. Lucas

🔗 Marketing Strategy — READ MORE 🔗

• Publisher: South Western Educational Publishing
• Author: O.C. Ferrell, Michael D. Hartline, George H. Lucas
• ISBN: 9780030321030 (0030321034)
• Format: paperback, 469 pages
• Genres: business
• Language: english
• Release date: July 26, 2001

About The Book

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

FictionBook book Marketing Strategy by O.C. Ferrell read PocketBook. PDF Marketing Strategy on Powells. TXT ebook Marketing Strategy O.C. Ferrell buy cheap for iOS. MP3 ebook Marketing Strategy download on Books-a-Million.